Guerrilla Marketing is a great book, actually, there are many of them. But many of you don't have time for reading and I have found a solution for you. There is an interesting blog, where you can get all kinds of unique marketing tips. Here are a few that I liked"
1 - PAY IT FORWARD. Simple enough, but with a twist. When you're heading to a movie, pay for the person behind you and tell the cashier to give them your business card. You're not guaranteed that they will become a client but you'll definitely create some word of mouth!
2 - BUSINESS CARDS - STOP! Don't skip this one. Most of you pass out business cards and hope they'll call. Why not go to the library and bookstores, head over to the section that relates to your business and put a card in each book? This is great targeted marketing and only costs you a few dollars for the cards and an afternoon of your time.
3- BUILD A BETTER BUSINESS CARD! - Instead of your run-of-the-mill, everyday business card, why not make up cards with a list of the Top Ten Reasons to Hire You listed on them. Make them 100% true, humourous and memorable.
4 - HOLIDAY GREETINGS! Think you have to wait till the fourth quarter for this? Heck no, why not send your past clients a Valentine thanking them for the past business and asking for some future business. We all have clients we love, might as well show them!
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